Marketing Communications

Marketing Communications
By:Ze Zook,PR Smith
Published on 2016-02-03 by Kogan Page Publishers

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students. Hear What the Experts Think: Angela Byrne, Senior Lecturer at MMU - https://youtu.be/04Kqku3TUqA Alison Lawson, Senior Lecturer in Marketing at Derby University - https://youtu.be/UPd56wfWC0g

This Book was ranked at 25 by Google Books for keyword vorsprung revision workbook bk 2.

Book ID of Marketing Communications's Books is 6oF4CwAAQBAJ, Book which was written byZe Zook,PR Smithhave ETAG "CJUzqie1hl4"

Book which was published by Kogan Page Publishers since 2016-02-03 have ISBNs, ISBN 13 Code is 9780749473419 and ISBN 10 Code is 074947341X

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "600 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

Book Preview